• Work.
  • About me.

hello lovely.

  • Work.
  • About me.

This is me.

I'm Sarah Murfin.
Founder of Hello Lovely.
Graphic designer and art director.

I love apples, dogs, vivid sunsets and taking pictures of ordinary, mundane beauty.

#ordinaryisbeautiful

Event

The FA Cup

Full scale event branding at Wembley for The FA Cup semi-finals and final, with a global audience of over half a billion.

The FA Cup
The FA Lounge

Rebrand of The FA Lounge, a premium invitation-only hospitality space within Wembley Stadium.

The FA Lounge
Futsal

A full rebrand of Futsal, five-a-side-style football, sponsored by Nike.

Futsal
The FA Women’s Football Awards

Logo refinement and event collateral design for the football awards.

The FA Women’s Football Awards
Boots Mini Club

Children’s clothing brand launch, throughout Boots stores in the UK.

Boots Mini Club

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