• Work.
  • About me.

hello lovely.

  • Work.
  • About me.

This is me.

I'm Sarah Murfin.
Founder of Hello Lovely.
Graphic designer and art director.

I love apples, dogs, vivid sunsets and taking pictures of ordinary, mundane beauty.

#ordinaryisbeautiful

Branding

The FA Cup

Full scale event branding at Wembley for The FA Cup semi-finals and final, with a global audience of over half a billion.

The FA Cup
Membery London

Branding for a luxury children’s clothing store based in south-west London. Ranged in Liberty.

Membery London
The FA Lounge

Rebrand of The FA Lounge, a premium invitation-only hospitality space within Wembley Stadium.

The FA Lounge
Deliverance

Print and digital design work for London-based gourmet food delivery company.

Deliverance
Early Learning Centre

Monthly retail campaigns in more than 20 countries for seven years.

Early Learning Centre
Bloke Barber

Design and development of Bloke Barber identity, packaging and website.

Bloke Barber
Whitemoor Accountants

Branding and web design for an accounting company specialising in the creative sector.

Whitemoor Accountants
Futsal

A full rebrand of Futsal, five-a-side-style football, sponsored by Nike.

Futsal
The FA Women’s Football Awards

Logo refinement and event collateral design for the football awards.

The FA Women’s Football Awards

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