• Work.
  • About me.

hello lovely.

  • Work.
  • About me.

This is me.

I'm Sarah Murfin.
Founder of Hello Lovely.
Graphic designer and art director.

I love apples, dogs, vivid sunsets and taking pictures of ordinary, mundane beauty.

#ordinaryisbeautiful

Art Direction

Justin Bieber

Art direction and design for a 76pp bookazine on Justin Bieber for Dennis Publishing.

Justin Bieber
The FA Lounge

Rebrand of The FA Lounge, a premium invitation-only hospitality space within Wembley Stadium.

The FA Lounge
Annabel Karmel

Seasonal cookbooks for Annabel Karmel / Dennis Publishing, featuring nutritious recipes to make with the family.

Annabel Karmel
Early Learning Centre

Monthly retail campaigns in more than 20 countries for seven years.

Early Learning Centre
Wedding branding

Wedding stationery for my own big day!

Wedding branding
Whitemoor Accountants

Branding and web design for an accounting company specialising in the creative sector.

Whitemoor Accountants
The FA Women’s Football Awards

Logo refinement and event collateral design for the football awards.

The FA Women’s Football Awards
Growing Vegetables Is Fun

160-page bookazine for children teaching them how to grow organic vegetables from seed.

Growing Vegetables Is Fun
Stance

160pp marketing and PR highlights brochure for STANCE socks, showcasing events and activity across 14 markets.

Stance

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