Early Learning Centre is an iconic toy brand owned by Mothercare, selling toys and games for babies and young children. Both brands have over 1,000 stores in more than 60 countries globally.

I was graphic designer for Early Learning Centre for 7 years (including 5 years freelance working across Early Learning Centre and Mothercare). I was responsible for concept, design and artworking all monthly window retail campaigns, point-of-sale signage and all related printed material, including 3 successful Christmas campaigns. I also worked on press shows, look books, brand guidelines, advertising etc.