I'm Sarah Murfin. Founder of Hello Lovely. Graphic designer and art director.
I love apples, dogs, vivid sunsets and taking pictures of ordinary, mundane beauty.
#ordinaryisbeautiful
Art direction and design for a 76pp bookazine on Justin Bieber for Dennis Publishing.
Full scale event branding at Wembley for The FA Cup semi-finals and final, with a global audience of over half a billion.
Branding for a luxury children’s clothing store based in south-west London. Ranged in Liberty.
Rebrand of The FA Lounge, a premium invitation-only hospitality space within Wembley Stadium.
Seasonal cookbooks for Annabel Karmel / Dennis Publishing, featuring nutritious recipes to make with the family.
Print and digital design work for London-based gourmet food delivery company.
Monthly retail campaigns in more than 20 countries for seven years.
Wedding stationery for my own big day!
Design and development of Bloke Barber identity, packaging and website.
Branding and web design for an accounting company specialising in the creative sector.
A full rebrand of Futsal, five-a-side-style football, sponsored by Nike.
Logo refinement and event collateral design for the football awards.
Infographics for online men’s lifestyle brands IGN Entertainment and Ask Men.
Children’s clothing brand launch, throughout Boots stores in the UK.
160-page bookazine for children teaching them how to grow organic vegetables from seed.
160pp marketing and PR highlights brochure for STANCE socks, showcasing events and activity across 14 markets.